By Scott Bass and Molly Ancello
In today’s global business environment, ensuring that an organization’s brand identity, content and message are all transmitted accurately in every language is imperative. Those that create the content and messages have greater responsibility to understand how their message will translate into other languages and markets. Content Rules lays out the pros, cons and timeline of when to translate, localize or transcreate; and we have one addition to this great analysis.
“One of the most important strategy guidelines for Global Content Creators is determining what and where you are going to translate, localize, or transcreate content.” Strategy Guidelines for Global Content Creators (Oct.2012) by Content Rules: The global content experts
