ALT President, Scott Bass Talks New Industry Technology
An interview on our new technology
MA: Firstly, why invest in new technology?
SB: We pride ourselves in having the best technology available in the industry, which allows us to provide faster, more precise service to customers. Like most 21st-century industries, computer software and hardware technology is constantly improving. In our case, we have seen improvements in machine translation, project management, and database software. Having the best tools on hand makes everyone at our company more efficient and able to better assist more customers.
Companies selling their goods or services often do not ask about language requirements at the onset of their discussions. With any needs assessment, therefore, it is crucial for the topic to be discussed with two goals in mind: 1) to offer the best service to the foreign customer, and 2) to protect profit margins against unbudgeted expenses.
The old adage “You don’t get a second chance to make a first impression” couldn’t be more true than on the Web. Savvy Web users — especially those conducting business via the Web — have been conditioned to avoid Web sites that don’t appear trustworthy or lack a quality look and feel. This is the most basic human defense mechanism to encountering risk; it’s naïve to think just because computer technology is involved that people will look past the surface. There is so much information to sift through on the Web when trying to find a product or service, users are now applying their own innate filters. We do this in public when engaging individuals we don’t know, and it’s to be expected on the Web.